In short, creative automation is all about leveraging technology to more efficiently scale content production with the goal of delivering assets quickly and in high-volume.
Don’t get fooled by the use of the word “creative” next to “automation.” This doesn’t refer to the automation of the creative process because creativity is a trait that defines humans. Creative automation is more about content creation and production, rather than creativity itself. It transforms how creative teams work today, removing bottlenecks that prevent them from thriving and giving them more time and space to truly flourish. Creativity is inherently and permanently human. We can create with technology, but we can’t teach it creativity – at least not in the short term.
Creative automation is the process of leveraging technology to scale your asset production by automatically adapting and changing certain aspects of your banner or video content such as size, format, CTAs, and graphic elements to enable high-volume content creation for high-volume demand. Creative automation helps remove bottlenecks in the creative production process by shortening, personalizing, and making this process easier for your entire organisation to create and adapt visual assets with ease. Creative automation refers to the use of artificial intelligence technology in the performance of creative production functions, and it optimizes the process in a number of ways:
- Quickly analyzes vast amounts of data to generate high volumes of content
- Automates repetitive, low-level tasks, e.g. design refinement, size adjustment
- Eliminates potential human errors when producing content in the thousands
- Simplifies audience personalisation and localization with responsive templates
Creative automation allows it’s users to focus their time on client engagement, ideation, and strategy. Scaling across channels also becomes much easier with quick turnaround and high-volume creation. In addition, the collaboration feature in creative automation tool can streamline client communication and instantly share their work-in-progress for feedback and approval.
Creative automation uses AI technology to make design accessible to everyone. This means that even without design experience, you’ll be able to create stunning marketing portfolios in a short time with the help of AI powered tools. This essential tools help you create stunning graphics, compelling videos, and personalized logos — all while saving precious time and resources.
Brand consistency is key to building brand trust and making sure your materials are aligned with your brand identity and the main message you want to deliver to your audience. With creative automation, you can automatically create content variations to save time and resources by relying on the use of dynamic creatives. Without creative automation, you would need to manually create each asset to ensure high-quality and brand consistency. Thanks to creative automation, your campaigns will have the same branding, while the materials will require minor variations in terms of size, format, text, and language.
All finished projects made with creative automation AI tools can be distributed to promote and advertise your business.